Why Is It So Important To Have A Good Logo And A Business Card?

The way we connect with others is rapidly evolving, especially now that we are in the digital age. Technology has improved and grown so much over the years. Goodbye telegraph and primitive telephones! Even so, having a good logo and a business card is still crucial nowadays. Think of iconic brands and how memorable they are – Nike, McDonalds, Amazon. What can YOU do to make your logo stand out like theirs? 

What is a logo and a business card design?

A logo differentiates you from other competitors. It is a graphic mark or a symbol used to identify your company or your brand. It is basically a representation of your vision. It is important to have a logo because it grabs attention and it is the foundation of your brand. It is something that your audience will always remember.

A business card helps you connect with more potential clients, partners and collaborators. Business cards can be digital or printed. Either way, it is a simple and a shareable file that contains your company’s most important contact information. It is very essential when it comes to your branding and should act as a visual extension of your brand. All of your contact details such as company’s address, email address and phone number are available on the card.

What are the components of a good logo and business card?

• Typography- What type of lettering will you choose? It clearly illustrates the powerful effects of creative font choices.

• Paper- The quality of paper says a lot about your brand. Always choose the best paper that your budget allows.

• Shape- Logos and business cards have been transformed to suit the imaginations of their designers. Choosing your unique style of shape and size can help you make your logo and business card stand out.

• Creative Layout – You have the option to design your own logo and business card or let the pros do it for you.

What Makes Your Logo Stand Out? 

Let’s take a deeper look on the importance of a good logo and a business card

1) Memorable and Personalized

A good logo is a visual, pleasing element and it triggers a positive memory about your brand that the name of your company alone might not. In all honesty, some audiences will likely forget your business name but they’ll always remember your logo and the memories of a brand that comes with it.

A good business card must have a personal touch. Does it say a lot about your company or brand? Be creative and don’t forget that the quality of the cards matters.

2) Noticeable

It must grab attention. Audiences have short attention spans these days due to many distractions. Hence, an instant first impression on a target audience is a must. Do you want to leave a long lasting impression of your target audience? Your logo and business card should be eye-catching and it must build a long lasting impression of your company or brand. Try out different unique business cards designs that represent you.

3) Builds Trust

As your company and brand grows your logo is going to be more recognizable and familiar to different kinds of audiences and this creates the perception that you’re trustworthy and dependable.

For instance, you’re out shopping for workout shoes and you suddenly saw the perfect running shoes with the Nike logo. You instantly buy that pair because you already tried and trusted the brand. Your logo is the key of what your consumers will look at first. 

4) Stands out

Your logo and business card are the representation of your values and show consumers why you’re different from the rest and that you are better. Sure, maybe there are 20 other cosmetic companies in your area but yours is the only one that’s committed to vegan and cruelty free products and a nature lover logo drives the message home.

5) Foundation

In any structure, foundation is important. Having a logo and a business card is successful branding. It tells the story about your company that will compel consumers to be interested. It serves as the foundation of a company and brand. Picking the right colors, fonts and styles will determine the story you are telling. 

Conclusion

As you can see, over the years having a logo and a business card has proven the test of time. It is vital in building a successful business and brand. Always do your research before designing and creating your logo. This should represent your company or brand.

References

1. 1.  “8 Reasons Why Business Cards Are Still Important”, Design Hill.  Retrieved August 8, 2021 from:  8 Reasons Why Business Cards Are Still Important (designhill.com)
   2. “Why A Good Logo Is Important For Your Small Business”, Design Powers. Retrieved August 8, 2021 from: Why A Good Logo Is Important For Your Small Business › Design Powers
   3. “7 Reasons Why a Logo is Important”, Tailor Brands Retrieved August 8, 2021 from: https://www.tailorbrands.com/logo-maker/why-a-logo-is-important
   4. “How to design a business card: 10 top tips” Creative Blog. Retrieved August 8, 2021 from:  https://www.creativebloq.com/graphic-design/how-design-business-card-10-top-tips-9134291
   5.  5 Essential Elements of An Effective Business Card” Ink Cartridges. Retrieved August 8, 2021 from: https://www.inkcartridges.com/blog/business/5-essential-elements-of-an-effective-business-card/?__cf_chl_jschl_tk__=pmd_1e1e0db0a8197d7b254c825c921af082fe25ec41-1628534673-0-gqNtZGzNAmKjcnBszQii